Michele Thompson

Marketing Manager IMPACT Payments Recruiting
Remote, MI 12/2022 – Present

Guides the company's online brand voice, ensuring graphic identity and design sophistication resonated across all digital touchpoints: website, newsletters, collateral, multimedia content, presentations, and third-party applications, fostering a unified brand experience.
Manages marketing campaigns that boost website traffic, leads, and sales. Crafts engaging social media content, manages the Paycruiter e-newsletter, and executes targeted ads and custom landing pages across channels, delivering measurable results.
Leads discussions regarding marketing initiatives, plans, goal setting, and budget allocation; guarantees comprehensive, accurate budgets and adherence to established timelines.
Leading a website refresh, prioritizing user experience and leveraging analytics to ensure a seamless and effective online presence.
Orchestrates end-to-end conference management, including pre- and post-event marketing strategies, ensuring seamless execution and maximizing impact.

Manager, Brand, Media & Design BioCatch Cybersecurity
Remote, WI 9/2021 – 11/2022

Helped to build and championed the BioCatch Cybersecurity brand, defining its voice, visuals, and values through clear guidelines and consistent application.
Spearheaded the "Brand Central" hub, empowering employees with easy access to brand assets and maintaining a unified brand image across the company.
Orchestrated impactful email marketing and display campaigns, driving engagement and lead generation.
Led the website refresh, prioritizing user experience and leveraging analytics to ensure a seamless and effective online presence.
From sales collateral and social media to presentations and advertising, owned the layout and design of all visual resources, ensuring brand consistency and impact.
Partnered with global sales teams to develop and implement regional microsites, complete with localized content and lead capture forms, fostering a cohesive, international brand experience.
Designed eye-catching display booths, captivating swag, and engaging programs for conferences and special meetings, amplifying the brand at every touchpoint.
Expertly juggled diverse multi-disciplinary projects, effectively managing relationships with external agencies and consultants, ensuring smooth execution and delivering on time and within budget.

Marketing Manager IMPACT Payments Recruiting
Remote, WI 12/2017 – 8/2021

Spearheaded the company's transformation, crafting a compelling new brand identity with a captivating logo, and powerful color palette. This served as the cornerstone for a strategic website overhaul, featuring seamlessly integrated third-party search engine optimization to boost visibility and user engagement.
Meticulously guided the company's online brand voice, ensuring graphic identity and design sophistication resonated across all digital touch points: website, newsletters, collateral, multimedia content, presentations, and even third-party applications. My leadership fostered a unified and impactful brand experience.
From concept to execution, designed and launched successful digital marketing campaigns that surged website traffic, leads, and sales. Whether crafting engaging social media content, managing the Paycruiter e-newsletter (boosting brand awareness), or executing targeted ads and custom landing pages across channels, delivered measurable results.
Captured attention and aligned with marketing goals by creating high-quality "hot job" videos, engaging potential candidates and showcasing the company's dynamic culture.
Orchestrated end-to-end conference management, including pre- and post-event marketing strategies, ensuring seamless execution and maximizing impact.

Marketing Manager Total Merchant Services
Remote, OR 2/2016 – 11/2017

Masterminded the marketing strategy and communications for three diverse businesses: TotalMerchantServices.com, Groovv.com, and Total Partnership.com. My expertise lies in creating impactful and integrated campaigns that drive results.
Designed and implemented data-driven omnichannel marketing strategies, expanding audience reach and fostering deeper engagement. My seamless synergy of digital and print initiatives boosted brand awareness and propelled sales.
From captivating collateral and digital/print ads to robust email marketing programs, crafted compelling content and visuals that resonated with target audiences.
Conjured impactful social media strategies for corporate and brand accounts, engaging with followers, crafting and managing content, and meticulously tracking campaigns for optimal results.
Proactively safeguarded online reputation, managing client feedback, addressing complaints through third-party vendors, and ensuring positive brand perception.

Marketing Manager MediaMax Online
Burbank, CA 9/2013 – 2/2016

Spearheaded the company's rebranding journey, breathing new life into its identity with a modern, relevant, and engaging approach that resonated deeply with both internal and external audiences.
Crafted compelling marketing collateral for diverse service lines like EPK.TV, Daily Buzz, and MMD.TV, ensuring their unique value propositions were clearly communicated and captivating to target audiences.
Utilized a multi-channel approach to brand awareness that propelled company presence in the PR and entertainment sectors. Launched impactful print, digital, and video advertising campaigns for Daily Buzz, MMD.TV, and EPK.TV, driving significant increases in visibility and market penetration.
Led company participation in national conferences, securing valuable brand exposure, generating leads, and boosting sales through engaging exhibits.
Built and cultivated a thriving social media presence, fostering audience engagement and generating a positive online buzz that translated into increased website traffic.
From e-blasts and press releases to product launch announcements and enhancement updates, designed and authored compelling messaging that kept our stakeholders informed and excited.

Skill Set

Marketing Stack

Applications

Social Media